Joy Brazil Coffee proudly announces joining the International Women’s Coffee Alliance
We are proud to announce that we are now members of the International Women’s Coffee Alliance.
As members of the International Women’s Coffee Alliance, we affirm, embrace and hold ourselves accountable to the following core values. These guiding principles are the foundation of the organization.
Respect:
We believe every woman has a unique and valid voice; therefore, we respect every woman and her ideas equally.
Sustainability:
We support programs that foster harmony of environmental, social & economic impact.
Abundance:
We demonstrate and model generosity, supporting programs that encourage the equitable allocation of resources in the world.
Integrity:
We understand that our ultimate reason for being is to serve women in our industry, and make decisions with honesty, integrity and in accordance with this goal.
Collaboration:
Because communities hold the solutions to their own problems, we believe the best way to impact the communities we serve is through collaboration and partnership.
Making a Difference:
We believe that all women can make a difference while earning a living.
The World Bank estimates that more than 500 million people throughout the world are dependent on coffee, and of that number, 25 million are coffee farmers.
Unfortunately, coffee farmers typically live and work in substandard conditions, which are compounded by the fact that they receive only a small percentage of the final price that the coffee is sold for to the consumer.
Women, who represent a good majority of coffee farmers, face additional challenges. Aside from the day-to-day struggles women coffee farmers face in order to maintain a respectable standard of living, they must also struggle with the long-established machismo attitude that is prevalent throughout the world’s coffee growing regions. Frequently suffering from abuse, neglect and poverty, women are unable to gain economic, social or political power in their family’s coffee business, or in their communities.
Recognizing that women in consuming countries also hold an integral part in ensuring the success of coffee in the marketplace, six women had a vision that would bring together women in coffee from seed to cup in an effort to reduce these barriers and build a more sustainable future for women in coffee and their communities.
Founded in 2003 by Karen Cebreros, Melissa Pugash, Colleen Crosby, Karen Gordon, Margaret Swallow and Kimberly Easson, the International Women’s Coffee Alliance (IWCA) strives to create a difference in the world of coffee. With a mission to “empower women in the international coffee community to achieve meaningful and sustainable lives; and to encourage and recognize the participation of women in all aspects of the coffee industry,” the IWCA, from its inception, has remained focused on promoting possibilities for women in coffee communities throughout the world.
The IWCA is a global network of women in coffee that advocates for the reduction of barriers for these women in coffee producing countries, by providing access to resources while creating a forum in which to connect with other women throughout the coffee chain from seed to cup.
Our goal is to give women the independence by empowering them with the knowledge and monetary support that will help shift the role of women in coffee growing communities
Through International Chapter Development and funding, mentorship and training programs, and networking, the IWCA strives to acknowledge, elevate and connect women in coffee around the world.
Help make a change in the lives of these women by joining together with countless women and men in the coffee industry. Join, donate or volunteer your time and expertise to the IWCA and help us in our plight to promote possibilities for women in coffee around the world.
For more information about IWCA projects or to join, volunteer or donate, please email mail@womenincoffee.org.
